Trua was recently featured in a great article on communications of the ACM called Mitigating Data Breaches: Why companies keep collecting data they’re unable to protect.
This article breaks down how short‑term verification, zero‑knowledge proofs, and distributed authentication flip the script—letting businesses verify users without storing sensitive information that becomes a jackpot for attackers.
The takeaway is bold and transformative: identity systems shouldn’t ask “Who is this person?” but “Are they authorized to do this right now?” That shift makes data minimization the default, not the exception—and it’s the future of secure, privacy‑first enterprise architecture.