All-in-one solution for ID proofing, fraud detection, and user authentication
Trusted Technology Partners
Trua™ revolutionizes trust and safety across digital platforms, the sharing economy, and workplaces by offering a privacy-first identity and risk screening solution. Our dynamic platform offers risk assessment that scales from ID verification to comprehensive background checks and ongoing credential monitoring. Trua’s foundation in over two decades of R&D, alongside a vast reservoir of expertise and technological innovation, positions it at the forefront of data ecosystems, emphasizing a people-centered approach with privacy as its cornerstone.
Harnessing Critical Data.
Endera’s extensive experience with data and security includes a leading workplace risk platform, backed by six patents. Pulling critical data from more than 25,000 external sources, the platform ensures that customers always have the information they need to evaluate their workforce. Over the past 15 years, more than 16 million risk events have been processed through the system.
Meet The Team Trua
Trua is led by Chief Executive Officer Raj Ananthanpillai. Before founding Endera, Ananthanpillai was the CEO of InfoZen, a high-end Cloud and risk management company, which was successfully sold in 2017.
He is joined by Chief Technology Officer Jeff Highman takes Endera’s technology vision and transforms it into positive operational outcomes for customers. While Vice President of Business Operations and Chief Security and Privacy Officer Steve Penyak ensures that operations remain smooth to deliver superior service.
Raj Ananthanpillai
Founder & CEO
Raj is a passionate and successful entrepreneur and visionary leader with more than 30 years of experience building technology businesses, with successful exits. One of his companies was instrumental in developing TSA-Precheck, and other security threat assessment programs for some U.S. intel agencies. Raj holds an M.S. in Engineering Physics and M.S. in Electrical Engineering. In addition, he holds multiple U.S. patents and has authored two books.
Jeff Highman
Technology
Jeff is a seasoned technology leader with over 25 years of experience in the field of software development. Jeff has an unwavering commitment to delivering outstanding results and building high-performing teams. For the past decade, Jeff has honed his expertise in digital identity, including experience working with the Department of Homeland Security.
Ken Kunsman
Sales
Ken Kunsman leads Sales and Business Development, responsible for revenue growth and opening new markets. For more than 25 years, Ken has spearheaded process transformation and product launches in employment screening and HR solutions.
Bob Barbour
Sales and Channel Partners
Bob is an experienced sales executive building commercial strategy, go-to-market planning, and channel partnerships. Bob is the channel manager for Trua’s partnership with Thomson Reuters.
An innovative mindset, strong team building skills, and a passionate leadership style has enabled success in rapidly growing businesses, including three different business units at Thomson Reuters, 3M, and early-stage businesses.
Board Of Advisors
Ed Mathias
Ed Mathias was a long-time member of the Management Committee and Board of Directors at T. Rowe Price Associates, Inc., A major investment management organization, having spent over 20 years at the firm. He was instrumental in the formation of The Carlyle Group and assisted in raising the firm’s initial capital; eventually joining the firm full-time in 1994. During his time at Carlyle, Mr. Mathias served as a partner, sat on numerous Investment Committees, and was on the firm’s Board of directors. Today, he is a Senior Advisor, serving as an advisor to senior management, and is a member of the investment committees for various funds with a growth orientation. Additionally, he is actively involved with Carlyle’s broad-based business and investment strategies. Mr. Mathias is an active investor in and advisor to numerous private investment funds and firms, bringing significant experience in both public and private markets.
Dan Charron
Dan Charron has more than 30 years of experience in fintech with several of the leading firms in electronic payments as well as several startup companies. His experience is in both US and international markets. Dan was with JP Morgan Chase Paymentech as President and CEO. Dan joined First Data in 2015 as the head of Global Business Solutions and served for 2 years after the FISERV acquisition as Chairman of Global Business Solutions. Dan has held leadership roles and board responsibility for several other company subsidiaries and startups including Allied Irish Bank Merchant Services, Bank of America Merchant Services, and Merchant Link, and continues to hold board positions in Onriva, Kompliant, Bill360, and Splitit.
Elizabeth Votaw
Liz Votaw is an experienced Authentication and Identity thought leader in the financial services industry with over 30 years of bank leadership experience. Liz led the Authentication capability and strategy at Wells Fargo and Bank of America. Liz was one of the early pioneers in the financial industry bringing innovation to customer authentication – with over 70 granted patents, Liz introduced improvements for Bank of America and Wells Fargo that led to world class customer experiences. She recognized the potential of authentication technology standardization and was an early adopter of the FIDO standard and a member of the board of directors for seven years.
Liz was sought out to help found the Better Identity Coalition and is a frequent speaker at authentication conferences. Liz has an MBA from the Robert H. Smith School of Business at University of Maryland.
Charles Walton
Charles Walton has more than 30 years experience in innovation, go-to-market strategy and product development in the information security industry. Most recently he had created a new business unit within Avast in the area of digital identity involving definition of strategy, product roadmap, and go-to-market, including foundational acquisitions. Mr. Walton was prior responsible for the creation and rollout of a major new global business within Mastercard focused upon digital identity services, known as the ID Service and while there was a co-founder and on the steering board of both the Trust over IP Foundation and the Good Health Pass Collaborative.
Formerly, he was CEO of Toronto-based SecureKey and responsible for the launch and growth of their federated authentication system based upon bank, mobile network operator, and government collaboration in the Canadian market. He lives near Boston, MA.
Trua saves organizations thousands in operational costs, risk mitigation, and regulatory fines and litigation.
Ready to learn how simple and cost-effective it can be to implement the only scaleable verification solution that encompasses KYC/AML and workforce screening?
The TruaScore is a simple and objective way to evaluate the credibility of others and establish trust. The TruaScore confirms an individual’s identity, criminal history, financial and civil records, and the person’s capabilities like education, and professional licenses. Each type of record is included in the TruaScore calculation. Different aspects of the score are weighted and scored based on the seriousness and recency of the event.
Truascores are created by each TruaScore owner. Individuals share their truascore directly with you through the Trua trust exchange—there is no need for the usual background check documentation and releases required for a third party to process information. Since no personally identifiable information (PII) is contained in the score details, there is no need to worry about managing and guarding any personal information.
Our approach allows for a holistic view of a person’s trustworthiness and the range is 0-360 representing a 360-degree view of an individual. Individuals with truascores verify and confirm their identity and background data before sharing their truascore with your company. The same scoring method is applied to everyone, regardless of race, income, education level, etc. We take special care to minimize bias and our scoring method is bias-free as only objective data is used in our scoring methods.
The truascore includes data that an individual subscriber provides along with data gathered from the court and public records. When creating an account and completing a truascore profile, subscribers provide identity information, education history, and optional details about professional licenses. Once a truascore profile is complete, trua gathers data from many sources and applies a patented and proprietary algorithm to analyze and develop a score.
The TruaScore includes data that an individual subscriber provides along with data gathered from the court and public records. When creating an account and completing a TruaScore profile, subscribers provide identity information, education history, and optional details about professional licenses. Once a TruaScore profile is complete, Trua gathers data from many sources and applies a patented and proprietary algorithm to analyze and develop a score.
The TruaScore is calculated using the data provided by the subscriber and data collected from the court and public records. TruaScore owners can review data used in their scores to ensure accuracy. Our proprietary algorithm continuously monitors and updates the subscriber’s scores regularly.
TruaScores are not subject to the fair credit reporting act (FCRA) because we do not provide third parties reports for any purposes. Truascores are sold directly to consumers who may use them at his/her discretion for any purpose. Such use falls outside of the FCRA and FCRA reporting requirements.
TruaScores and Trua are still subject to consumer protection regulations and oversight of the federal trade commission (FTC) and state entities. For example, Trua is subject to important UDAAP and privacy protections related to the use of its information.
Data found in third-party data searches is not editable by a score owner and the score cannot be changed by the TruaScore owner. Provided some personal data like name and date of birth are also not editable. Other data may be editable such as current email address and phone number.
Our platform regularly scans thousands of external data sources. Data is securely gathered and processed using proprietary data integrations and ID-matching algorithms. The score is updated when we find conviction data for criminal offenses, sex offender registrations and, civil records including bankruptcy, liens & judgments, lawsuits and, foreclosures.
If a score changes, you will receive a notification with an updated score within 48 hours of the change. View scores in your Trua dashboard where you’ll always see the latest score.
We have a robust set of APIs that make integrating into the Trua Exchange a very straightforward procedure. For more information on our APIs, please see the Resource Center or contact us.
Trua is committed to maintaining the highest operational standards to protect data and to ensure compliance with federal and international requirements. Trua utilizes advanced levels of authentication, encryption, and data security protocols. For detailed information please contact us.
Trua is committed to maintaining the highest operational standards to protect data and to ensure compliance with federal and international requirements. Trua utilizes advanced levels of authentication, encryption, and data security protocols. For detailed information please contact us.
about trua
Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fraud detection, authentication, and screening through its Trua platform. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances Trust and confidence to both parties.
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