The 2025 ITRC Consumer Impact Report is a human tragedy in data form.
67.8% of everyday victims—your customers, employees, neighbors—say they’ve contemplated self-harm because of identity crime. One victim lost their job, home, car, and even government aid… all because a criminal was “getting assistance in their name.” Repeat attacks are up 22% Year over year. Social media takeovers now lead the threat list, cascading into denied loans, […]
Worried Your Data Could Be Next? The 17.6 million Prosper User Data Breach Exposes a Bigger Problem
The recent Prosper data breach exposed sensitive info of 17.6 million users, including names, addresses, partial Social Security numbers, and more. Hackers now have a goldmine for phishing, identity theft, and fraud, leaving millions at risk. This isn’t just Prosper’s issue; it’s a wake-up call for our digital economy. With AI amplifying cyber threats, every […]
Massive Data Breach Exposes over a Billion Personal Records by the Salesforce Hack – Why Reusable Trust Credentials Matter Now More Than Ever
In a stark reminder of the fragility of centralized honey pots of personal data storage, hackers have dumped nearly 1 billion customer records onto the dark web after ransom demands went unmet. This breach, tied to Salesforce databases, impacted over 39 major companies, from airlines like Qantas and AeroMexico to everyday recognizable brands, such as […]
HR Tech 2025 Pitchfest: Founders redefine the future
Trua recently participated in HR tech’s pitchfest competition just a few weeks ago, where we were named 1 of 6 finalists for most innovative startup companies. The HR executive had this to say about the competition: “The annual Pitchfest again captured attention this year, setting the stage for startup teams to demonstrate innovation and impact.” […]
Strengthening trust and safety in today’s digital economy
As the digital landscape evolves, the demand for secure interactions across platforms is driving innovation in identity verification technologies. Shifting to consented data — data that customers voluntarily share — is a powerful means of enhancing transparency, control and connection in customer relationships. Trua is at the forefront of rebuilding trust and safety in our […]
The Hidden Threat in Remote Hiring
The Hidden Threat in Remote Hiring How False Identities Slip Through and What to Do About it The rise of remote and hybrid work has transformed how companies attract, interview, andonboard talent. But with that evolution comes a growing risk: bad actors using false identities tosecure jobs they aren’t qualified—or authorized—to hold. In the absence […]
Faked Credentials, Vanishing Acts, and the Risk to Modern Hiring
What the Soham Parekh case reveals about fraud and workforce trust A software engineer named Soham Parekh has made headlines after reportedly scamming more than 10Silicon Valley startups. Founders say he faked credentials, aced interviews, offered outrageous excuses— including drone strikes and visa problems — and then disappeared after doing little to no actual work.While […]
Data security is a CX issue too
Earlier this week Trua hosted a webinar alongside S&P Global titled: Strengthening Trust & Safety in Today’s Digital Economy. The webinar covered the constant friction between customer convenience and the desire for quick and easy to use services, with the desire, and need, for greater safety measures protecting user data on these platforms. Be sure […]
S&P Global and Trua to Host Webinar on Strengthening Trust and Safety in Today’s Digital Economy
Sheryl Kingstone at S&P Global and Stuart Vaeth at Trua will explore how first-party data verification and reusable digital trust credentials are transforming privacy, security and customer experience WHAT In today’s digital economy where personalized experiences depend heavily on customer data, earning trust and safety are critical to long-term business success. To address these challenges, S&P Global Market […]
Recent Infiltration of U.S. Remote Businesses Highlights Need For Better Security
The rise of remote work has opened incredible opportunities, but it’s also exposed vulnerabilities, as highlighted in a recent Wall Street Journal article by Dustin Volz and Robert McMillan: read here. The story of “laptop farms” run by individuals like Christina Chapman, who unknowingly facilitated North Korean workers using stolen U.S. identities to secure high-paying […]