How Small Businesses Can Battle Cybercriminals With Limited Resources
How Small Businesses Can Battle Cybercriminals With Limited Resources This article was originally written by Trua CEO Raj Ananthanpillai and featured on builtin.com The cyberattacks that generate the most headlines are often the ones that target large, prominent corporations like T-Mobile, Sony and American Airlines. But hackers don’t spend all of their energy going after those […]
What Deepfakes Mean for Corporations
If you got a video call from your CEO asking you to send sensitive documents over to them ASAP, would you do it? In a world where we are constantly connected through our devices this request may seem genuine at first. Our always-online nature has conditioned us to expect results faster, gone are the days […]
When Security Collides with Customer Impatience
Online customers don’t take long to get fidgety. They want their transactions to happen – and they want them to happen now. The more clicks they needto make, the more passwords and PINs they need to enter, the more security questions they need toanswer before they can carry on with whatever business brought them, the […]
Navigating the Perils of Online Dating: The Urgent Call for Trust and Safety
In the rapidly evolving landscape of modern romance, online dating apps have become a ubiquitous avenue for people seeking love and companionship. With millions of users on platforms like Tinder, Bumble, okCupid, and more, nobody can deny the convenience and allure of digital matchmaking. However, this digital evolution is not without its darker side, raising concerns about the […]
Keep online customers happy without jeopardizing security
Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be a quick and easy user experience. This dilemma has plagued UX designers for years, how can you design your online store to be as convenient as possible while also protecting […]
Trua 2023 recap
Last Year in Trua 2023 was a big year for Trua. We reached some major milestones, with the release of new products, a split from Endera, as well as the addition of new members to the team. Here are some of our biggest milestones from 2023: Media recap Trua posted and interacted in a variety […]
Too Big to Succeed: The CFPB’s Doomed Quest to Help Americans
The Consumer Financial Protection Bureau (CFPB) fights for Americans with one or two hands tied behind its back. Data is a powerful new currency that, on an individual basis, can only be as helpful as it is accurate. When we submit to the authority of third parties to validate data, we void our agency and […]
U.S. State Privacy Legislation Tracker
Has your state adopted some form of privacy legislation? As of 2023 the above map shows the status of all 50 US states and their adoption of privacy protection legislation. This map was sourced from the IAPP Westin Research Center. “The IAPP Westin Research Center actively tracks the proposed and enacted comprehensive privacy bills from […]
Who Are You Swiping Right On? Trust and Safety in the World of Dating Apps
How many of your friends met their partners online? The quest for love and companionship has undergone a significant transformation in the digital age. Dating apps emerged as the go-to platforms for millions of people, with over forty-two million users on Bumble alone. The convenience and allure of these platforms have drawn people from all […]
What FICO won’t tell you
The ubiquity of FICO is its greatest strength. We see advertisements talk about raising FICO scores by nine points or we are asked for our score when we take out a loan, but FICO is an opaque, limited, and ultimately flawed metric. FICO is an abbreviation of Fair Isaac Corporation, a company that helped establish […]