Keep online customers happy without jeopardizing security

Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be a quick and easy user experience. This dilemma has plagued UX designers for years, how can you design your online store to be as convenient as possible while also protecting consumers from malicious actors?

The answer lies in reusable biometric and biographic digital ID’s like TruaID and TruaScore. Read the original article for the full context: https://betanews.com/2024/01/07/keep-online-customers-happy-without-jeopardizing-security/

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Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fruad detection, authentication, and screening through its Trua platform. Trua eliminates the need for users to repeatedly assert their real-world identity and solves data storage and privacy problems for businesses while easily aligning with disparate data privacy and consumer protection laws. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances trust and confidence to both parties.

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