The Impacts of data breaches on your PII

The Impacts of data breaches

Were you one of the almost 6 million people impacted by the PharMerica data breach?

Unlike passwords, leaked information like SSNs, health insurance, and addresses aren’t things you can change on the fly — once the genie is out of the bottle, you can’t coax it back in.

Tying sensitive and valuable PII to the validation of trust online or storing that data for ongoing authentication is an outdated model. It’s been proven time and time again that today’s digital environment requires a new mindset when it comes to establishing trust and verifying identity.

Read more details about the breach in this week’s SecurityWeek article, found here.

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Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fruad detection, authentication, and screening through its Trua platform. Trua eliminates the need for users to repeatedly assert their real-world identity and solves data storage and privacy problems for businesses while easily aligning with disparate data privacy and consumer protection laws. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances trust and confidence to both parties.

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