May I have your SSN? Too many of us are saying ‘yes’

Identity thieves are on the prowl, and one of the main treasures they seek is Social Security numbers.

Data breaches in financial services firms that leave Social Security numbers and other personally identifiable information (PII) exposed are increasingly common. As just one example from this year, Voya Financial Advisors notified clients in March that their records had been the subject of a data breach, with an unauthorized party gaining access to consumers’ names, addresses and Social Security numbers.

Such episodes serve as reminders to all of us how careful we need to be with our PII — especially those Social Security numbers.

This article was written by Trua CEO & founder Raj Ananthanpillai. View the original article on Financialplanning.com

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Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fruad detection, authentication, and screening through its Trua platform. Trua eliminates the need for users to repeatedly assert their real-world identity and solves data storage and privacy problems for businesses while easily aligning with disparate data privacy and consumer protection laws. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances trust and confidence to both parties.

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