Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be a quick and easy user experience. This dilemma has plagued UX designers for years, how can you design your online store to be as convenient as possible while also protecting consumers from malicious actors?
The answer lies in reusable biometric and biographic digital ID’s like TruaID and TruaScore. Read the original article for the full context: https://betanews.com/2024/01/07/keep-online-customers-happy-without-jeopardizing-security/