AI
The Identity Crisis: Navigating the New Frontier of AI-Driven Fraud and Deception
As someone involved in the identity industry, I share your concerns about the surge in identity crimes fueled by the emergence of generative AI technology.
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Explore news, insider tips and in-depth information on how Trua (formerly part of Endera) is revolutionizing identity verification and screening to establish trust in the digital age.
Data breaches
Reconsider How We Verify Identities in Healthcare
This article was originally featured on PSQH.com if you wish to view the original source click here. The healthcare industry in the U.S. saw an
background checks
Wolves in Care Provider’s Clothing: The Virtue of Continuous Screening
When hiring a care provider, nurse, or other home service provider, we often focus on professional qualifications and little else. We assume if a company
biometricID
How Small Businesses Can Battle Cybercriminals With Limited Resources
How Small Businesses Can Battle Cybercriminals With Limited Resources This article was originally written by Trua CEO Raj Ananthanpillai and featured on builtin.com The cyberattacks that
AI
What Deepfakes Mean for Corporations
If you got a video call from your CEO asking you to send sensitive documents over to them ASAP, would you do it? In a
biographic
When Security Collides with Customer Impatience
Online customers don’t take long to get fidgety. They want their transactions to happen – and they want them to happen now. The more clicks
biometricID
Navigating the Perils of Online Dating: The Urgent Call for Trust and Safety
In the rapidly evolving landscape of modern romance, online dating apps have become a ubiquitous avenue for people seeking love and companionship. With millions of
biographic
Keep online customers happy without jeopardizing security
Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be
2023
Trua 2023 recap
Last Year in Trua 2023 was a big year for Trua. We reached some major milestones, with the release of new products, a split from
about trua
Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fraud detection, authentication, and screening through its Trua platform and patented technology. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances Trust and confidence to both parties.
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