NEW TRUA EBOOK AVAILABLE: The State of Trust & Safety in Online Marketplaces
In an era where trust is an increasingly valuable currency, the stakes for online platforms have never been higher. From background checks to data transparency, consumers are demanding more than just convenience—they want safety, security, and control over their personal information.
To better understand these expectations, Trua conducted an in-depth survey examining the state of trust and safety in online marketplaces. We explored consumers’ attitudes toward platform security, data privacy, and the measures they value most when engaging with digital services. The results reveal a clear mandate: platforms must prioritize trust-building strategies to win over cautious and discerning users.
“The State of Trust and Safety in Online Marketplaces” survey, commissioned by Trua, was conducted by Talker Research, a research company specializing in online quantitative research and polling, between Dec. 2 and 6, 2024. It surveyed 2,000 adult Americans about their attitudes toward trust, safety, and transparency in the digital age.