Trua Welcomes Stuart Vaeth as Senior Vice President for Strategic Business Development

Trua is excited to announce the appointment of Stuart Vaeth as Senior Vice President for Strategic Business Development. With an impressive background in digital identity and authentication, Vaeth’s extensive experience and proven track record in driving strategic partnerships and business development make him a valuable addition to the Trua team.

Stuart joins Trua from Mastercard, where he served as Vice President of Business Development for the company’s digital identity network over the past six years. At Mastercard, he helped pioneer a global digital identity network, leveraging his expertise in digital trust and identity verification. His efforts were instrumental in advancing reusable digital identities within the organization.

Raj Ananthanpillai, CEO and founder of Trua, said: “Stuart’s addition to Trua’s leadership team will help us further scale as we continue to expand our strategic sales and marketing efforts. His extensive expertise and innovative approach will be invaluable as we develop new solutions, forge key partnerships in vertical markets, and drive future growth for our company.”

Before his tenure at Mastercard, Stuart held leadership positions at several prominent companies, including SecureKey Technologies, RSA and Akamai Technologies. His career highlights his extensive knowledge and experience in digital identity and authentication, biometrics, encryption, and digital payments. His responsibilities in these roles included developing strategic partnerships, formulating go-to-market strategies, and leading product marketing initiatives.

With Stuart’s addition to the leadership team, Trua is poised to further enhance its strategic growth and partnership initiatives and solidify its position as a market leader in reusable, verified digital trust credentials.

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Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fruad detection, authentication, and screening through its Trua platform. Trua eliminates the need for users to repeatedly assert their real-world identity and solves data storage and privacy problems for businesses while easily aligning with disparate data privacy and consumer protection laws. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances trust and confidence to both parties.

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