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Keep online customers happy without jeopardizing security
Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be
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News & Information
Explore news, insider tips and in-depth information on how Trua (formerly part of Endera) is revolutionizing identity verification and screening to establish trust in the digital age.
2023
Trua 2023 recap
Last Year in Trua 2023 was a big year for Trua. We reached some major milestones, with the release of new products, a split from
CFPB
Too Big to Succeed: The CFPB’s Doomed Quest to Help Americans
The Consumer Financial Protection Bureau (CFPB) fights for Americans with one or two hands tied behind its back. Data is a powerful new currency that,
2023
U.S. State Privacy Legislation Tracker
Has your state adopted some form of privacy legislation? As of 2023 the above map shows the status of all 50 US states and their
background checks
Who Are You Swiping Right On? Trust and Safety in the World of Dating Apps
How many of your friends met their partners online? The quest for love and companionship has undergone a significant transformation in the digital age. Dating
background check
What FICO won’t tell you
The ubiquity of FICO is its greatest strength. We see advertisements talk about raising FICO scores by nine points or we are asked for our
background checks
What You Should Know About New-Job Background Checks
You will likely be subject to one, and laws govern what employers can and cannot do. The job interview went well, so it wasn’t that
Apple Wallet
Trua announces integration with Apple Wallet.
Recently Trua announced its integration with the Apple Wallet, providing users an added way to securely share their verified digital identity and background checks. This
AI
Expert Tips to Avoid Identity Theft
Trua founder and CEO Raj Ananthanpillai did an interview with Kiplinger to talk about expert tips to avoid identity theft. Note: This item first appeared
about trua
Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fraud detection, authentication, and screening through its Trua platform and patented technology. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances Trust and confidence to both parties.
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