AI
What Deepfakes Mean for Corporations
If you got a video call from your CEO asking you to send sensitive documents over to them ASAP, would you do it? In a
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News & Information
Explore news, insider tips and in-depth information on how Trua (formerly part of Endera) is revolutionizing identity verification and screening to establish trust in the digital age.
biographic
When Security Collides with Customer Impatience
Online customers don’t take long to get fidgety. They want their transactions to happen – and they want them to happen now. The more clicks
biometricID
Navigating the Perils of Online Dating: The Urgent Call for Trust and Safety
In the rapidly evolving landscape of modern romance, online dating apps have become a ubiquitous avenue for people seeking love and companionship. With millions of
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Keep online customers happy without jeopardizing security
Recently Trua CEO Raj Ananthanpillai wrote a piece for betanews.com about online security and how it can often clash with what customers consider to be
2023
Trua 2023 recap
Last Year in Trua 2023 was a big year for Trua. We reached some major milestones, with the release of new products, a split from
CFPB
Too Big to Succeed: The CFPB’s Doomed Quest to Help Americans
The Consumer Financial Protection Bureau (CFPB) fights for Americans with one or two hands tied behind its back. Data is a powerful new currency that,
2023
U.S. State Privacy Legislation Tracker
Has your state adopted some form of privacy legislation? As of 2023 the above map shows the status of all 50 US states and their
background checks
Who Are You Swiping Right On? Trust and Safety in the World of Dating Apps
How many of your friends met their partners online? The quest for love and companionship has undergone a significant transformation in the digital age. Dating
background check
What FICO won’t tell you
The ubiquity of FICO is its greatest strength. We see advertisements talk about raising FICO scores by nine points or we are asked for our
about trua
Trua is a first of a kind reusable verified identity and screening company that provides all-in-one ID proofing, fraud detection, authentication, and screening through its Trua platform and patented technology. With Trua, businesses can onboard customers seamlessly and authenticate them without requiring personal information, which enhances Trust and confidence to both parties.
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